2019 Southern Heritage Classic at Liberty Bowl Stadium in Memphis, TN. Photo Creds: Division of Strategic Communications and Media Relations / HBCU Campaign Fund.

CHICAGO, IL – The HBCU Campaign Fund (HCF), non-profit advocacy, educational organization, announces today that representatives’ will hit the road this fall once again for its 5th Annual HBCU Football and Recruitment Tour in support of Historically Black Colleges and Universities (HBCUs) football classics. The tour will be joined by its Division of College Recruitment and Scholarships on specific dates to recruit students to HBCUs. The Annual HBCU Football and Recruitment Tour is the organization’s largest initiative program.

Last year, the tour was canceled due to the coronavirus pandemic that paused outside events due to a health scare and rising numbers of cases/deaths. The previous year, the tour made stops at the Southern Heritage Classic College and Career Fair and football gameChicago Football Classic College Fair and football gameCircle City Classic college fair and football gamethe University of Arkansas at Pine Bluff’s homecoming football game, and the Bayou Classic. This year, the tour will add the Fountain City Classic game (Albany State vs. Fort Valley State) in Columbus, GA. The Division of College Recruitment and Scholarships joins the SHC and CFC college fairs tour to provide students with imperative information about attending college and the HBCU experience/campus life.

“We are so pleased to return to normalcy and finally receive the opportunity to enjoy HBCU football again traditionally. We cannot wait to get back on the field sidelines to cover some HBCU football, recruit for HBCUs and enjoy our supporters never like before,” said Demetrius Johnson Jr., Founder, President & CEO at HBCU Campaign Fund. “We look forward to when planning season comes around for the tour and when it begins to enjoy our outreach efforts in telling the story of our nation HBCUs and MSIs. This initiative is an important part in pushing our advocacy mission forward.”

A representative of the Division of College Recruitment and Scholarships at HBCU Campaign Fund speaking with students at the 2018 Chicago Football Classic College Fair in Chicago, IL.

The Division of College Recruitment and Scholarships was established to partner and recruit prospective students to HBCUs and MSIs. Representatives are assigned to mentor and encourage students to choose the right HBCU that fits their educational needs. The division has also established their signature “College Bound Guide Folders,” which provide students with information such as college tips, scholarship information, in-kind HBCU recruitment materials – brochures and flyers, and career planning information.

“We look forward to getting back out to meet with students in encouraging them to choose HBCU; that is our mission and goal at HCF. We also hope to continue to inspire and meet other members of our HBCU community as well as supporters who follow the work of our organization,” Demetrius added. “We hope this tour continues to bring empowerment and awareness to our HBCUs while making sure that the name of those institutions is known to the unknown.”

The 2021 confirmed dates are as follows below.

  • Sat., Sept. 10-11: Southern Heritage Classic College/Career Fair and Football Game / Memphis, TN
  • Sat., Oct. 30: Magic City Classic Football Game / Birmingham, AL
  • Sat., Nov. 6: Fountain City Classic Football Game / Columbus, GA
  • Sat., Nov. 26: Bayou Classic Football Game / New Orleans, LA

More dates are still to be confirmed. All dates are subject to cancellation and may not be rescheduled.

If you would like to donate to support HCF’s continued advocacy work and the Annual HBCU Football and Recruitment Tour, you may visit www.hbcucampaignfund.org/donate or text “CAMPAIGNFORHBCUS” to 1-844-701-5181. Cash App is also an option using our Cashtag $CampaignForHBCU.

About the HBCU Campaign Fund
The HBCU Campaign Fund (HCF) was founded in 2012 and is a non-profit educational organization that remains a strong advocate for students and higher education. The mission of HCF is to support the significance and raise funds for scholarships, programs, and for private and public HBCUs and MSIs. For more information, visit www.hbcucampaignfund.org.


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