CHICAGO, IL – The HBCU Campaign Fund (HCF) Division of Alumni Relations and Division of Development & Finance announces the kick-off of its annual three-month “I Love My HBCU” Campaign beginning on Thursday, March 12, 2020, through Friday, June 12, 2020. Sampled by the Thurgood Marshall College Fund (TMCF) and Prairie View A&M University (PVAMU), I Love My HBCU month was created to encourage alumni and friends of Historically Black Colleges and Universities (HBCUs) to give to their institutions as a way to demonstrating their affinity. HCF is initiating its campaign beginning March each year, which will identify alumni ambassadors who can speak upon their HBCU experience, why they love their HBCU and encourage others to donate to an HBCU or HCF during their campaign months.
“We are so excited to announce another year of our annual “I Love My HBCU” Alumni Campaign this year. The goal is to reach $15,000 donated to HBCUs and $10,000 alone to HCF in the duration of the three-months to financially assist students and our nation jewels in this much crucial time,” said Demetrius Johnson, Jr., President and CEO, Founder at HBCU Campaign Fund. “Again, we are asking for all HBCU alums to join us in making a minimum gift for the founding year of their HBCU alma mater, or another HBCU which will commemorate the year that the institution was established. If we can get the momentum of donating that amount going, that will assist in surpassing the minimum set-goal and keep student-success going. HCF will also highlight those alums who’ve given on our social media and communication handles in token of appreciation of their contribution while also encouraging others to participate.”
Alumni who participate in the three-month campaign will be recognized on HCF’s website and communication platforms, speaking on the value of their HBCU experience, why they love their institution, and encouraging others to donate. When sharing on social media, the official hashtag is #HCFILoveMyHBCU. [Please note before participants are highlighted, they must submit a substantial donation or contribution receipt in pdf or jpg format as proof showing that they’ve donated their HBCU or HBCU of choice dated between March 12, 2020, and June 12, 2020, or either has donated HCF. Emailed receipts are accepted. Monies generated in this campaign will go to the institution’s Foundation/Institutional Advancement offices, HCF Scholarship Fund, or HCF Unrestricted Fund that serves the primary organization’s needs. The unrestricted fund at HCF allows flexibility to make an immediate impact on the organization’s needs in its advocacy and aid for HBCUs and MSIs at any moment. HCF’s ultimate hope is that alumni enroll in the recurring gift programs at their HBCUs.
Incentives and gifts are planned to be available to donors who participate and give toward the campaign from HCF. Everyone who donates will receive an HCF “I Love My HBCU” button. Those who gift $50 will receive a limited edition “I Love My HBCU” pennant. Those who gift $100 or more will receive an HCF “I Love My HBCU” pennant, button, and a t-shirt with the name of the HBCU of their choice on the back.
To participate in the campaign, please visit www.hbcucampaignfund.org/divisions/alumnirelations/ilovemyhbcu to complete the necessary form.
For further questions or concerns, contact HCF at 773-988-2106 or via email at firstname.lastname@example.org.