CHICAGO, IL – HBCU Campaign Fund (HCF) Division of Alumni Relations and Development announces that it will kick off a three-month long “I Love My HBCU” campaign on Thursday, March 14, 2019, through Friday, June, 14, 2019. Sampled by the Thurgood Marshall Fund and Prairie View A&M University, I Love My HBCU Month was created to encourage alumni and friends of Historically Black Colleges and Universities to give to their Universities as a way of demonstrating their affinity. HCF is initiating its campaign in March each year, which will identify alumni ambassadors who can speak on their HBCU experience, why they love their HBCU, and encourage others to donate to their HBCU or HCF during the campaign months.
“The Division of Alumni Relations and Development is resuming its goal to generate over a minimum of $15,000 during the three months into HBCUs and hopefully $10,000 to HCF alone to assist our nation jewels and increase alumni giving,” said Demetrius Johnson, Jr., President and CEO, Founder at HBCU Campaign Fund. “We are asking all HBCU alums to make a minimum gift of the founding year of their HBCU alma mater which is commemorative of the year that their University was established. If several individuals donate that amount to their HBCU, that will surpass our minimum set-goal and assist student success. HCF is also spotlighting those alums who give on our social media in appreciation of their contribution, but also encouraging others to participate.”
Alumni’s who participate in this campaign will be highlighted on HCF’s website and social media platforms, speaking on their HBCU experience, why they love their institution, and encouraging others to make a donation. When posting on social media, the official hashtag is #HCFILoveMyHBCU. Before participants are highlighted, they must submit a physical donation or contribution receipt in pdf or jpeg format as proof showing that they have donated to their HBCU dated between March 14, 2019, and June 14, 2019 or either have donated to HCF. Email receipts are accepted. Monies generated in this campaign goes to the Universities Foundation/Institutional Advancement offices, HCF Scholarship Fund, or HCF’s Unrestricted Fund that serves the organization. The unrestricted fund at HCF allows flexibility to make an immediate impact on the organization needs in its advocacy and aid for HBCU and PB institutions at any moment. HCF ultimate hope is that alumni enroll in recurring gift programs at their HBCUs.
Incentives and gifts are plan to be available to donors who participate in the campaign from HCF. Everyone who donates will receive an HCF “I Love My HBCU” button. Those who gift $50 to the campaign will receive a limited edition “I Love My HBCU” pendant. Contributions of $100 or more will receive a HCF “I Love My HBCU” pendant, button, and t-shirt with the name of their HBCU on the back.
Those who are interested in participating can visit the “I Love My HBCU” campaign page at www.hbcucampaignfund.org/divisions/alumnirelations/ilovemyhbcu to complete the spotlight form.
For further questions, contact HCF at 773-988-2106 or via email at firstname.lastname@example.org.